Last night I attended the ribbon cutting openning of Muscatine Urgent Care. My thoughts are slim but the first thought I have is that Muscatine Urgent Care will flatten the monopoly curve for Unity Hospital. The Muscatine Journal repeats and reports that the new urgent care is not a substitute for the emergency room at Unity Hospital, but I can't help but wonder if those patients upset with Unity's service will visit Muscatine Urgent Care. The second thought I had has to do with market share. Economics predicts that the new urgent care should have opened across the street to capitalize on customer selection by location. Finally, for those who desparately need urgent care and heavily discount the future might choose to visit the new urgent care instead of waiting at the emergency room.
To see a video of Dr. Janarthanan talking to Dr. Mather, watch the video below.