Mr. Dan Ariely's new book will be released soon. You can read the first 10 pages for free by clicking here.
Mr. Ariely's style is witty and intelligent. After reading his first book, Predictably Irrational, I gave the book to the editor of my local paper so he could use the information to sell more papers.
You can follow the link below to pre-order. I recommend the print version so you can write lots of notes in the margin. You can also check out Mr. Ariely on TED Talks.
Appendix: Mr. Ariely was featured in the WSJ on May 26, 2012. Click here.