Sunday, July 08, 2012

What Is The Difference of a Penny?

Many times when I show the profit maximizing position, I tell students that economics assumes that a firm will maximize profits even if the average total costs decrease by a penny.  Usually, someone will question this assertion.  Let's say that HNI Corporation makes one million units at a per unit cost of $10.  If costs decrease by a penny, there's a cost savings of $10,000.  This is significant.

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